Digital marketing evolves faster than any textbook can track. This graduate certificate delivers current, practitioner-led training in search engine optimisation, paid social advertising, email automation, and marketing analytics. Each module includes a live campaign you run for a real small business or NGO client. Upon completion, you may transfer credits toward Mada University for Science & Technology MBA or MSc programmes.
Graduate Certificate in Digital Marketing is taught as one award, not a list of unrelated modules. The published length is 9 months, and the credit total is 15. Students move from Digital Marketing Strategy & Planning through Digital Marketing Strategy & Planning; Search Engine Optimisation & Content; Paid Media & Social Advertising; Marketing Analytics & Conversion Optimisation; Digital Marketing Capstone Campaign, and finish on Digital Marketing Capstone Campaign.
Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure.
The award is built so that a graduate can do the following in practice: Build integrated digital campaigns across search, social, and email channels Configure Google Analytics 4 and interpret conversion funnels Create content strategies aligned with brand voice and SEO best practices
Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass.
The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
You will run a live campaign for a small business or NGO client with budget accountability. GA4, Search Console, and Meta Ads Manager are taught with current platform interfaces. Credits may transfer toward the Mada University for Science & Technology MBA or MSc programmes.
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